ONEstore Launches Official Item Trading Service 'ONEitem

ONEstore launched its official item trading service, ONEitem, on November 3, which directly integrates with game developers. Starting with its domestic service, the platform plans to expand to global markets, iOS, and web platforms in November.

ONEitem is a service operated by ONEstore that directly integrates transactions with game developers. Item sellers receive ONEdia, ONEstore's official currency, as a reward, which can be used not only in the game they originally played but also in other games on ONEstore.

The transaction process incorporates item ownership verification and a locking mechanism via developer integration. When a seller links their account and registers an item they own, that item is locked in the seller's account for the duration of the transaction. Once payment is completed, the item is automatically delivered to the buyer's game account; if delivery fails, the payment is canceled.

ONEdia is a reward currency used exclusively within ONEstore. It cannot be purchased with cash, converted into fiat currency, or transferred to other users. ONEstore explained that it aims to create a structure where the value generated from item trading circulates within the app store.

ONEstore will share transaction fees with game developers. Through this, ONEstore expects to return value that previously leaked into third-party brokerage trades to developers, while easing the burden of dealing with transaction scams and gold farming operations. The company also noted that it expects a stream of new users as players who browse items on ONEitem start playing those games, or use ONEdia earned from sales in other titles.

Recruitment of participating game developers also began alongside the service launch. ONEstore plans to expand developer onboarding, focusing on multiplayer games with active item trading among users, including MMORPGs.

Henry Chang, CEO of ONEstore, said, "ONEitem moves item cash trading from the shadow market into official transactions handled jointly by developers and the platform." He added, "We will create a virtuous cycle where the value of items stays within games and translates into enjoyment across other titles."

Originally written in Korean, this article was translated with AI assistance and edited by a native English-speaking editor. Every translation is reviewed by our editorial team before publication. [Read Original]

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Byungho "Haao" Kim

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